AIThority
AI drives personalization and makes email marketers more efficient. But technology must be accompanied by the soft skills that only humans can provide.
TechRadar
British IT managers and CIOs are more concerned about Brexit than they are about GDPR, according to a survey by NetApp. The study also found that UK businesses will have to cancel .eu websites after Brexit.
Business.com
Brands seeking to build their email lists must convince consumers to hand over their email addresses. But that takes psychology. Here are tips on how to grow your list.
The Street
Big Tech’s support of privacy regulation is not what it seems to be. The tech giants are building walls to keep disruptors away, Jon Markman writes.
Law360
The Washington Privacy Act now being considered is modeled more on the GDPR than the California Consumer Privacy Act. Here is what that would mean to companies.
ClickZ
A/B testing can boost engagement and conversion rates in email marketing campaigns. Kevin George, brand marketing manager at EmailMonks, outlines the eight elements you need to test.
Gizmodo
Gmail users will soon have new options when they right-click on an email. Previously, there were only three features available: Archive, Mark as Read, or Delete.Now there are several, including Move to, Label as and Mute. The changes take effect Feb. 22.
TechCrunch
Marketing tech company Zeta Global has hired Ben Hayes as its first chief privacy officer. Previously, he held the same title at Nielsen.
Adotas
Email marketers use many strategies and tactics to create successful campaigns. One of the most important is the actual content. Here are three tips for writing more engaging email.
Customer Think
The customer experience will be the main brand differentiator by 2020 -- overtaking price and product, according to 74% of marketers polled by Customer Think. However, confusion exists over the relatively new term: Customer experience management (CXM).