EU Startups
Dixa, a firm that offers a cloud-based customer engagement platform facilitating email, chat, phone and Facebook messenger, has raised €12.4 million in a Series A funding round. The round was led by Project A Ventures with early investor SEED Capital. Dixa is based in Copenhagen and London.
BBC
A UK office worker who fell for an email scam and allegedly cost her company £200,000 has been sued for £107,984. The firm has recovered £85,000.
Forbes
Morning Brew, a B2B email newsletter for millennials, now has 1 million subscribers, and says it has a 45% open rate.
FeedFront
A recent study shows that retail customers are suffering from discount email fatigue. Here are strategies for overcoming that malaise and driving conversions.
Law360
Germany’s antitrust watchdog has ordered Facebook to change the way it collects user data. The ruling takes aim at Facebook’s business model.
Business2Community.com
A brand’s Sender Score and email reputation determine whether its emails hit the inbox. But novices may be confused by the terms. So here is a primer designed to explain what they mean and what they measure.
Trade Only Today
Can email marketing still deliver for boating dealers? The question is being asked by the team manning the Discover Boating Center exhibit at the Progressive Miami International Boat show at Virginia Key. Here’s how it works.
Slate
China is regulating use of personal data by tech giants to protect consumers. At the same time, it is increasing its surveillance of its citizens.
Forbes
Forrester has identified three trends that show email marketing is still a digital mainstay. For one, younger consumers are increasingly using email, and overall usage is growing.
Business2Community.com
Deadlines can be nerve-wracking. But they are essential when launching email marketing campaigns. Here are tips on how to work with tight schedules.