Marketers may be happy with the results of personalization. But many consumers are not—they find it too intrusive. One marketing pro describes it a “being likened to a stalker.” 

Newton Mail, the defunct email app, is being brought back by Essential, which acquired it last year. It is available for Newton Mail iOS, Mac, and Windows devices.

New emoji are on the way, including a Hindu temple, a yawning ace, a sloth and a falafel. The Unicode Consortium has included 230 variations in its 2019 emoji list. It will be several months before they are rolled out.

Blockchain and GDPR are not mutually exclusive. But DLT networks should be designed with GDPR in mind, and personal data should be kept off-chain.

Google Tasks is being folded into Gmail. Users can access it via the Gmail sidebar, Google Calendar, or by downloading the Tasks app for Android and iOS. 

Strategy is the top layer of a digital campaign, tactics the bottom layer. But there’s a layer in between—brand equity. Ryan Phelan poses three questions you should ask before sending your next campaign. 

Federal agencies are trying to settle regulatory issues regarding artificial intelligence. Here’s what marketers and other stakeholders need to know. 

SendGrid has been formally absorbed by Twilio in a $3 billion transaction. The combined companies offer a one-stop platform for managing email, voice, instant messaging and video, according to Twilio.

Machine learning is being used by a range of businesses to improve their email. Here are six case histories, featuring brands such as Dell, Sky and Virgin Holidays. 

Microsoft has made its first Edtech acquisition of 2019: of DataSense, a data management platform developed by Brightbytes. The terms were not disclosed.