Cisco has joined Apple in calling for GDPR-style privacy legislation in the US. "We believe that the GDPR has worked well, and that with a few differences, that is what should be brought in in the US as well,” Cisco’s chief legal officer Mark Chandler told the Financial Times.

Email is a critical factor in customer support. Here are five suggestions for enhancing that function, starting with automated personalization and consistent templates. 

Rich media helps transform email, once made up of plain text messages, into a more robust channel. Here is a primer on how to use rich media, from static images to animation.  

A large portion of the population now has a voice assistant such as Alexa. Anthony Chiulli, director of product Marketing for 250ok, explores what recent updates mean for email marketers, and how they should approach them.    

Microsoft CEO Satya Nadella called for the U.S. to enact a privacy law similar to the GDPR. He made his comments onstage during the World Economic Forum in Davos, Switzerland, calling the GDPR a “fantastic start.”  

Firms attempting to comply with CAN-SPAM need to employ email list suppression. Such a platform can also help them with their marketing, allowing them to remove email addresses from a campaign based on a number of variables. 

Campaign Monitor’s purchase of Liveclicker and Sailthru could affect small business clients in several ways. CEO Wellford Dillard and chief product officer Cody Bender explain how.