Email newsletters help firms build relationships — when they provide personalized and topical content. Here are tips on how to create compelling email newsletters.  

Email phishing schemes prey on emotions like sympathy, fear and greed. They also exploit peoples’ naïveté. Here is a roundup of the 11 most sophisticated online scams. 

A study found that 88% of all key purchase decisions are made or discussed at home, and that spouses are the people most frequently consulted. In addition, direct mail is part of the process in driving sales. 

Marketers often forget that Millennials and Generation Z are two separate cohorts, and that they have different levels of access to technology. Here’s a guide on how to market to the two groups. 

Subject line wording, emojis and design can all affect email response. But the best way to engage readers is with content that resonates. Here’s a discussion on how to achieve that.  

Drip campaigns are a lucrative form of email marketing. But they have to be done correctly. Here are nine common mistakes that brands make when conducting drip marketing. 

Newcomers to email marketing shouldn’t worry: It’s not that hard to get started. Here is a simple five-step introduction to email marketing for beginners. 

Campaign Monitor recently acquired Sailthru and Liveclicker, adding them to its list of brands including Delivra and Emma. CEO Wellford Dillard describes the process of making a martech acquisition. 

Email marketing provides the highest revenue of any channel. But brands must be able to track revenue. Here are six ways to track revenue from email marketing, from single-touch attribution to weighted attribution. 

Agricultural customers often visit a farm’s website for product information. But what happens then? This article explores how ag businesses can reach the prospect’s email inbox.