The word "referred,” when used in a subject line, can increase email response by 536%, according to a study by Salesloft. One-word subject lines exceed the average by 87%.

Legislators seek to pass a federal data privacy bill to put the U.S. on a par with Europe. But it may be delayed because of differences of opinion between tech companies and Congress. 

Here are eight tips for better email marketing in B2B. For one, get visual. For another, vary the frequency. And stress urgency and the need to avoid risk.  

China was not to blame for last year’s Marriott data hack, Marriott CEO Arne S Sorenson told Congress last week. The massive data breach affected 183 million customer records. 

A pan-India survey found that 60% of all consumers in the country fear unauthorized data collection, but only 11% read privacy policies. In addition, 14% fear sharing email information. 

Email newsletter publisher Morning Brew has succeeded by targeting a single persona. That persona resembles co-founders Alex Lieberman and Austin Rief.  

Cookie walls that force visitors to accept tracking cookies before granting access violate the GDPR, the Dutch Data Protection Authority said. The GDPR requires that websites, apps and other services ask permission to track people with cookies.

Gmail’s confidential mode -- which let users set expiry dates on emails, among other things -- has been launched in beta to GSuite customers. Previously, it was available only to personal Gmail account holders. 

Egyptian authorities have launched a wave of spear-phishing attacks aimed at local humans rights defenders, media and other groups, according to Amnesty International. They utilize a new technique called OAuth phishing. In addition, authorities created Gmail third-party apps through which they gained access to victims' accounts.

The House is unlikely to take up the Senate’s anticipated draft privacy bill, preferring to write its own. One source of possible tension is whether state laws such as the California Consumer Privacy Act will be pre-empted.