No-reply emails put a damper on consumer engagement. The conversation is all one way with email notifications and order updates. Social messaging channels can help in building an emotional connection. 

Dustin Moskovitz has spent ten years building Asana into a $1.6 billion company. In rethinking workflow, the company has ditched email and its 500 employees no longer use it. 

Leadfeeder, a B2B lead generation startup based in Helsinki, has raised €3.1 million in series A funding. Leading the round is Endeit Capital, with Finland’s Superhero Capital and Vendep Capital participating.

The GDPR has reached a critical stage 11 months in, says the UK’s Information Commissioner Elizabeth Denham. GDPR requires accountability to consumers. But Denham adds that “I don’t see it in the breaches reported to the ICO, the cases we investigate, or in the audits we carry out.”  

AI has emerged as a game-changing technology. Here are four ways email marketers can use AI to unlock email’s full potential. 

Most shoppers can be reached by email marketing, according to a study by Fluent Commerce. Almost 70% of Old Fashioned consumers, who are not necessarily older people, prefer shopping in physical stories, and 37% check  their emails three times a day, and 69% have never cancelled a subscription. 

With tax filing day upon us, scam artists have targeted businesses with tax-themed malware spam campaigns. These emails, which appear to be ent by large accounting, tax and payroll services firms, carry malicious Microsoft Excel attachments.  

Gmail is the world’s most popular email service because it has more features than its rivals. For example, it allows users to make free phone calls without leaving the program and moving over to Skype. Here are several things Gmail users can do that they can’t do with AOL, Yahoo Mail or Microsoft Outlook. 

Email is one of the main tools used by the Dinex Group to promote special events at its 16 restaurants around the world. The group has collected 64,000 email addresses to date, and segments them by demographics—i.e., which restaurant they’ve patronized. 

California has a comprehensive data privacy law that takes effect in 2020. Arizona has also passed a data breach notification law that can result in fines of up to $500,000 for “knowing and willful” violations. Here is a look at the 2019 regulatory landscape.