The classic sales funnel, defined in thelate 19th Century by Elias St Elmo Lewis, no longer holds up in today’s society. Here are five shortcomings of the old-time funnel, starting with the fact that it’s too linear. 

Online retailers can increase their average order value with email. How? By encouraging customers to buy more products or more expensive ones—preferably both. Thatcher Spring,  is CEO of GearLaunch, offers five ways to boost AOV.

Social media has lost some of its luster, thanks to the recent privacy scandals. But there’s an alternative, one that’s already part of any well-rounded digital strategy: Email. Matt Harris, CEO of Dyspatch, explains why email beats social media every time. 

Britain’s Home Office has apologized to 240 EU citizens whose personal details were leaked in emails due to an administrative error — a probable breach of the Data Protection Act. The Home Office may also have to apologize to Parliament.  

Brick-and-mortar store shoppers are usually thanked when they make a purchase. Online shoppers should, too — through thank you emails. These are non-negotiable in ecommerce. 

Psychology plays a role in how people respond to email messages. Here are four psychology tips that brands can tap into to create more engaging email marketing. 

Google has announced it is replacing Hangouts with Hangouts Chat tool in Gmail for G Suite users. However, The experience seems to be similar to the current Hangouts.   

A study by Delivra found that 72% of consumers prefer to get content in their email inbox. But marketers need reliable ROI metrics to make the most of their email efforts. Here are four metrics every emailer should track. 

A Symantec study shows that two out of three hotel websites leak guests’ booking details and personal data to third-party sites run by advertisers and analytics firms. Marriott, the subject of a large breach, was not included in the study, in which 1,500 hotel websites worldwide were reviewed.

A bi-partisan bill has been introduced that would prohibit large online platforms such as Facebook from using “dark Patterns” to coax people into providing information. The bill, introduced by Sen. Mark Warner (D-Va.) and Sen. Deb Fischer (R-Neb), is supported by Microsoft, Mozilla and Common Sense, among others.