Email is one of many channels firms can use for keeping loyalty members up to date. Here are seven tips for running successful loyalty programs. 

The GDPR has sown confusion in its first year of existence. Consumers are overwhelmed by the privacy pop-ups while companies struggle with their new internal data bureaucracies. 

Democratic Presidential candidates who want to use the DNC voter file for email campaigns and other purposes must comply with conditions that some view as overly restrictive. First, there is the cost: $175,000. And they must agree to raise money for the DNC.

There’s a fine line between being pushing and annoying in emails and being convincing and valuable. Here is a primer on how to write effective promotional emails, from the subject line to the body copy. 

Data from major brands, including Porche, Oracle and Toshiba, has been leaked alter Citicomp, a German IT provider, refused to pay blackmail. The hackers created a dark web site where the data could be viewed and downloaded.  

Some forms of content are best delivered via email newsletters. But a newsletter has to stand out from all the other emails pouring into an inbox. Here are 15 tips for crafting an engaging email newsletter. 

Open tracking is commonly used by marketers and media organizations to determine who is opening emails. But its use is political campaigns has raised privacy concerns in Australia.

The Irish Data Protection Commissioner has launched a probe into tech giant Quantcast for possible violations of the GDPR. Quantcast thus joins Facebook, Apple, Twitter and LinkedIn as the subject of such an investigation.  

Twilio’s cloud computing platform allows developers to pull together several communications channel, including telephone, text -- and with the acquisition of SendGrid, email. CFO Khozema Shipchandler discusses the firm’s strategy.

It is easy to get confused by the terminology surrounding GDPR. Here is a glossary of terms you need to know to understand this law.