The first half of the year is nearing its conclusion, but retailers may still be facing a post-holiday rut. Unconventional email themes can help. Yes Marketing’s Kyle Hendricks offers some ideas. 

Email newsletters can help bloggers build readership. But there are several rules to follow, one being that the blogger should never send unsolicited emails, another being that the unsubscribe button must not be hidden. Here are seven tips for growing your blog with email marketing. 

The email landscape has changed in small ways over the past two years—but with outsized effects. Scott Ziegler, VP of product management at Return Path, discusses his firm’s latest research on the changing world of email marketing. 

Too many choices can lead to confusion. B2B emails should contain one powerful idea, one core emotion, one single benefit and one inevitable response, according to copywriter Mark Ford. Here is a guide to crafting effective B2B emails. 

H&M has joined the roster of retail companies, including Victoria’s Secret, that will stop sending print catalogs. But can email really substitute for product presentations on glossy paper?

Post-purchase emails should do more than confirm the order. Here are examples of transactional emails that engage the consumer and drive additional revenue — from Airbnb, Best Buy, Cava, Sears PartsDirect and UberEats.

Email is cheap and effective when used properly. But it’s a challenge for small businesses to choose the right tools. Here are nine email marketing services that can help SMBs.  

Email is as valuable for internal marketing as it is for outside communication. Here’s why email is the best app for employee marketing. 

The state of Indiana has filed suit against Equifax over a 2017 cyber attack that affected almost 4 million Hoosiers among over 140 million other people. The lawsuit, filed by Attorney General Curtis Hill’s office on Monday, alleges that the credit bureau failed to protect the information of Indiana residents. 

Michigan’s Attorney General is probing a recent data breach at Inmediata Health Group. In addition, it is looking at reports that patients have received multiple breach notifications addressed to other patients.