Brands looking to spice up their email marketing should try video. But they should be prepared to offer it via links — embedded videos are not yet supported by most email marketing clients. Here are six ways to up your video email marketing game. 

Google has added its Google Tasks redesign with Gmail integration to Android. However, it was easier to assign tasks to emails with Inbox.  

Airbnb emails are aesthetically pleasing. But they are also notable for their cadence, personalization and subtle upselling. Here is a review.    

Email may be popular with both brands and consumers. But simple cut-and-paste strategies no longer work. Eric Wanta, CMO of Kiwi for Gmail, makes the case for interactive email. 

After one year in existence, the GDPR has changed how marketers use data. Among the positive changes is more attention to the scaffolding around explicit consent and greater trust by consumers. 

UK retailer Zavvi sent an mass email telling all the recipients that they had won VIP tickets to the Champions League final. Then it had to pull back, blaming technical issues for the gaffe. It has apologized to customers. 

Are milkshake buyers trying to calm their kids down with a treat, or are they seeking to grab a quick breakfast on their way to work? Knowing the problem your customers are trying to solve is an approach called the Job to Be Done. Consultant Richard Carey explains how it applies to email marketing.

Email and Instagram are not standalone tools, Combining the two can help you extend the reach of your campaigns. For starters, Instagram is a way of building your email list. Walter Moore explains why the email and the social channels work well together.  

European marketers have barely adjusted to the GDPR. In September, they will have to cope with Strong Customer Authentication (SCA), an extra layer of security for credit card payments. Credit card payers will have to provide various forms of proof up to the level of fingerprints or biometric facial features.  

Twilio’s takeover of SendGrid is delivering results. But it may take a few quarters before the share price reflects them. Here is an analysis of why.