Brands are facing tough new privacy legislation not only at the level of state law, but also in the form of a future federal bill. How should they cope? By complying with the strictest possible policies. Here’s what that would mean for email marketing.

Relevance is the key requirement when sending content by email. But how does a brand achieve relevance and effective personalization? James Glover, CEO of Coherent Path, offers some tips. 

Marketers take note, a writer urges consumers to create email aliases to protect their privacy and identity. Here is advice on how to set them up in each of the major email services.  

Tech giants and consumerists alike are weighing in on the California Consumer Privacy Act. But state Attorney GeneralXavier Becerra is worried that enforcement may be halting and that it could face technical problems like that those that married the launch of the Affordable Care Act website. 

Twilio Sendgrid processes more than 50 billion emails each month. It uses a TensorFlow-backed machine learning system called Phisherman to block phishing emails. Here is a description of how.  

B2B marketing emails have little time to grab attention before the recipient trashes them. Here are 14 tips from email creatives on how to craft well-written emails that stand out in a professional’s inbox.    

Set on an email marketing career? Here are possible paths to take both in and out of email marketing, and the entry level roles that can get you started. 

Adobe is sending emails warning customers who are using older versions of Creative Cloud apps that these editions are no longer licensed. The company is threatening those who fail to update with legal action. 

Writer Casey Chin is blasting the Square sandwich truck — and several businesses — for excessive email marketing. “First came the receipt. Then the expressions of gratitude, offers of deals,” Chin writes. Consumers should be able to opt out. 

ONEcount has introduced an email marketing engine as part of its customer data platform. In addition, the firm has formed a partnership with deliverability provider 250ok.