Axios is using user-level data to drive engagement with its email newsletters. Rameez Tase, vice president of growth at Axios, describes how Axios hones in on distinct groups instead of treating all subscribers the same. 

Republicans are ramping up their digital fundraising in hopes of winning back the House in 2020. Targeted Victory will assist in reaching out to small donors via email and other channels. 

Maine’s new privacy law, which takes effect on July 1, 2020, goes even further than the California Consumer Privacy Act, experts say. It puts tough measures on internet service providers. Maine Governor Janet Mills signed the bill last week. 

Twilio closed at $144.1 on June 7, an all-time high for the company. The cloud communications firm, which now owns SendGrid, generated $233.1 million in revenue during the first quarter, an 80.5% increase over the prior year.  

Austrian privacy advocate Max Schrems sued Facebook under the GDPR but was not as successful financially as he had hoped. Still, the case may lead to changes in the way Facebook uses data in Europe. Here’s an update on GDPR one year in. 

Here are 11 tips for brands struggling with their email marketing campaigns. They start with the double opens strategy: resending the same email to people who didn’t open it the first time — with a different subject line. Then there is frequency capping, avoiding consumer annoyance by sending too many emails. 

Blockchain technology is not as secure as proponents have claimed, according to MIT professor Stuart Madnick, its vulnerabilities include transparency, distributed control and anonymity.  

Baby boomers, millennials, Gen Xers and members of Generation Z all have their own ways of relating to email. Here are tips on how to reach out to each of these demographic groups through email marketing.

A vulnerability in the mail transfer agent Exim could affect over half of the internet email’s servers, cloud security Qualys says. It calls the vulnerability "the Return of the WIZard."  

Email marketers face challenges such as finding a reliable email service provider and getting organized to create and execute a comprehensive strategy. Liviu Tanase, CEO of ZeroBounce, provides an overview of the risks and opportunities confronting brands that market with email.