Blockchain, the ledger technology managed by a cluster of computers, can help email marketers in several ways. For example, it enables automated campaigns while reducing spam and preventing email fraud. Here is why blockchain will change email marketing for good. 

Transactional emails have the highest open rates of any marketing messages. Here are examples of outstanding transactional designs, along with a review of best practices. 

Spoofing and other tools of cyber criminals have now been extended to robo-calling. The result is that consumers are being barraged with spam calls and having calls made from their numbers. 

Ever hear of the leaky bucket theory? Your email list is like a bucket — constantly leaking. You have to be able to stop the leak and fill the bucket. Here are six ways to build an ecommerce email list. 

Small businesses should not simply ask people to sign up for their newsletter. Instead, they should offer something of value, according to Dave Charest, director of content marketing for Constant Contact.  

Small business owners may refrain from email marketing for fear of spamming their customers. But they needn’t worry — it’s not spam when people want your offers. Here are practical tips on how SMBs can achieve the high ROI of email marketing. 

A privacy bill being considered in New York State would go even further than the California Consumer Protection Act. For one thing, it would establish a private right of action. For another, it would require rims to act as “data fiduciaries,” barring them from using data in a way that drives profits yet harms consumers. The tech industry opposes the bill.  

Email marketing is a popular and effective tool. But marketers must learn how to apply artificial intelligence Here are some insights on how to improve ROI with AI.

New privacy features from Google and Amazon make it faster and less burdensome for consumers to erase their histories and take other protective measures. But privacy experts are unimpressed. Here’s why. 

Personalization is the last thing shoppers consider when choosing a retailer, according to a study by Deloitte. Consumers are swayed by value price, convenience and product. Second from the bottom is alignment with core values.