Memorial Day email engagement drops significantly on the day itself. Thus, timing is important in the days surround the event. Twilio SendGrid’s Len Shneyder offers insights on when to send.  

Email and Facebook work well together. Among other things, Facebook ads can help you narrow your target audience. Here is a guide to improve your conversion rates using Facebook and email. 

Gmail is keeping a log of consumers’ online purchases, and CNBC charges that Gmail did not remove the list three weeks after a reporter deleted all email, even though it says shoppers can remove it that way. Google logs the information for every transaction using a Gmail address.     

Microsoft Outlook is playing catch-up with Gmail, with a new look and features that include a dark mode. Another new feature is Categories, which adds tags to email notifications in the inbox list.    

Mailchimp, which acquired Vancouver-based LemonStand in February, has a growing foothold in the city, with five employees in product and engineering roles. It will soon move into a new Mount Pleasant office. 

The best practices created during email’s early Wild West days still hold true. Marketers discard them at their own risk. Ryan Phelan explains why. 

A new study reports that 32% of UK businesses suffered a cyber breach over the past year, down from 46% in 2017. This improvement was partly driven by a greater investment in cyber security, better compliance due to GDPR and a change in attack tactics.

Ecommerce brands have many tools to choose from to support their digital marketing. Here is a listing of the leading vendors in email marketing, social media, analytics, content writing, lead generation and creative. 

Ireland’s Data Protection Commissioner (DPC), is investigating Apple to determine whether the iPhone maker has complied with the GDPR regarding access requests by customers. It is the third DPC probe of Apple. 

Email is different from social media in several ways. Cindy White, senior e-commerce marketing manager at Plow & Hearth, points out that email still produces the highest ROI.