• The Next Step In Email Animation
    Brands can feature animation in their emails, using APNG an extension of the PNG (Portable Network Graphics) format. It is set to replace GIF. Here is an analysis, backed by examples of animation. 
  • Cloudflare Outage Even Hits Downdetector
    A Cloudflare outage, the second in two weeks, has affected several sites, including Downdetector, the site that tracks service disruptions. Discord, OKCupid, Peloton, Feedly, and CoinDesk. 
  • Facts And Figures On Email Marketing: An Infographic
    Email marketers need facts and figures on email to help them implement a successful strategy. Here is an infographic from AfterOffers, which contains a variety of stats on email marketing. 
  • Case Study: How Restaurant Group Uses Email
    Patina Restaurant Group is using email marketing to get diners into its restaurants and offer the best possible customer experience. Its POS and restaurant systems are connected to EMMA. Here is a case study on the group’s email marketing program.
  • Watch Out You Don't Send Too Much Email
    Email remains the most effective channel. But you have to be careful that you don’t ruin your list with overindulgence. You need to build models that lead to moderate mail engagement. 
  • Aging Infrastructure Is Behind Recent Internet Outages
    A wave of recent internet outages are due to the aging routing system called the Border Gateway Protocol (BGP). It has not changed much since 1994, and this raises the risk of outages, manipulations and data interception. 
  • Gmail Changes Will Affect Major Apps
    Third-party apps such as SwiftKey and SMS Backup+ will no longer work with Gmail the same way they once did, thanks to changes in Google’s API policy. Those two apps generated 105 million installs between them on the Google Play Store.
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