It’s no secret that Gmail now lets users schedule emails. But did you know that Gmail also allows scheduling of SMS messages for any time of the day? The Gmail user has to go to Google Voice settings and scroll down to the Messages section. Here’s more on how to do it. 

Students are in the process of returning to school. But are ecommerce brands ready to make the most of this opportunity? Are they acting like ‘First-Party Retailers,’ leveraging their first-party data? Here’s why that is important. 

Forget the countless articles, books and podcasts that celebrate email marketing. Whatever their generation, consumers are tired of the deluge of spam they get every day. 

Giovanni Buttarelli, Europe’s head of data protection and considered the father of GDPR, has passed away. Apple CEO Tim Cook said in a tweet that he is heartbroken by the loss. 

Gmail may be the most popular email service on the planet. But that doesn’t mean it protects user privacy—it tracks what consumers buy online and gathers other forms of data. Here are four alternatives that claim to put privacy first: ProtonMail, Tutanota, Posteo and Runbox. 

Brands often have the mistaken idea that sales unfold sequentially. But it’s not so—converting a prospect at a conference is possible because a long email nurture campaign got the person there. Here’s why you have to careful when reading your attribution reports.

Streaming platform Twitch has been sending emails inviting users to sign up for a new type of platform currency. However, observers wonder if the messages are legitimate. 

It’s not easy to devise a strategy in this age of proliferating channels. Should you use direct mail, Reddit, email? Here are three factors that must be taken into account when choosing channels. 

It’s one thing to send a compelling, graphically appealing email. It’s another to achieve a conversion with that email. Here are four mistakes that often cause email marketers to fall short of that goal. 

Financial brands already have a strong position in email — 38% of banking messages get read, vs. 24% for all industries. But don’t be lulled by that — it is largely due to transactional emails. Offers are another matter. Here are tips on how to boost bank and credit union results.