GDPR failed to protect Virgin Media customers who had downloaded pornographic content from having their identities revealed. The problem: copyright trolls who win court orders requiring ISPs to disclose customer information. Here’s an analysis of this threat.  

Germany’s DDV found in a study that the average email database will contain five or more so-called spam traps. In a database with 100,000 names, that’s a tiny 0.005%. But don’t be deceived — your ESP will flag them, and you could end up being blacklisted. Here’s how to avoid it. 

Your email may be perfect in the creative sense. But it won’t work if it results in high bounce rates. Here is a guide to overcoming the problems that cause email bounces. 

Security should be the first goal of email marketers: You don’t want your emails flagged as spam. Here are ways to ensure that your emails get delivered, starting with authentication. 

Few marketing funnels are without friction points that can slow the flow of leads. Here are ways to identify and address problems at all stages of the funnel.  

Email templates can make or break a campaign. And evidence now shows that most email marketers are reaching beyond the default templates. Here is a guide to getting the most out of your email templates. 

Brands could be annoying consumers with constant survey emails asking “How are we doing?” A critic asks: “If everyone is doing this, does that mean it works?”  

Easterseals Central Illinois is warning local residents not to open an email from the group. “By now you may have received an email that appears to be from Easterseals about Amazon or Chase,” it states. “This has been identified as SPAM and you should not click on any links.”

vCita, provider of a business management tool for SMEs, has acquired WiseStamp, an Israeli firm that offers an email marketing management tool. Recently, vCita pulled in $15 million in funding. 

Email marketing is changing and tactics that were once valid are now obsolete. Here are four of the major trends and opportunities in email this year.