250ok has an email analytics engine powered by a vast data network. Alex Griffis, SVP of product at 250ok, discusses the firm’s technology and how brands can achieve email deliverability and email list validation. 

SMS Backup+, a popular backup application, has stopped working following changes to Google’ Gmail API. Reviews on the Play Store are already bemoaning the loss of functionality. Here’s a workaround.  

Do you suffer from email anxiety — fear that you have even one unopened email in your inbox? Many people do, even those who are not fond of commercial emails. But brands can comfortably engage those consumers if they are respectful and provide relevant content. Here are tips that can help you market your product or service in the right way.

Google has announced that it will begin replacing passwords with fingerprints or screen locks as a way to identify Android users. Microsoft is making a similar move. The biometric credentials can be used by native Android apps and web services.  

Email is good nor only for delivering content but also converting ecommerce customers. But it’s no easy thing. Here are tips on how to boost your email conversion rate.

Gmail users—some, anyway—are letting the service finish or rewrite their sentences with Smart Compose and Smart Reply. Other people are using predictive text on their mobile phones. But there may be consequences like erosion of basic writing skills—for instance, school children who used predictive text made more spelling errors that non-users.

Companies are manipulating cookie consent mechanisms in the EU to the point where they are meaningless, researchers have found. And while some notices even ask for permission to track consumers, many don’t. The researchers studied 5,000 cookie notices.    

A study shows that almost 50% of employees spend an hour per day or more checking emails at work, and 16.2% spend four hours. Almost two-thirds of millennials open emails every time a new notification appears.

GDPR-related fines imposed by the UK Information Commissioner’s Office (ICO) rose 14% from 2018 to 2019, from £125,000 to £143,000, according to the law firm Reynolds Porter Chamberlain LLP. And the ICO is only “scratching the surface of its powers,” the firm says.

Retailers barraged consumers with emails in July, according to a new report. The top offender was Target, which sent 62 emails. Saks was next with 47.