With GDPR looming, Fujitsu needed a platform that would ensure compliance while optimizing customer data and provide personalized experiences across the globe. Here is how the IT giant achieved that with Marketo’s help.    

From vacuum-powered tube systems to dropping of slips on desks, organizations have long attempted forms of asynchronous messaging. They seemed to get it with email, but there are limits. Here is a think piece on the mathematics of distributed systems. 

Brands can’t just shoot out emails any something want: they need a contact strategy that will create a solid email cadence. Here’s a primer on how to do it. 

A healthy email list is an integral part of email marketing. Here are suggestions on how to grow and manage a list, starting with the need for a double opt-in. 

Twilio is using a video game to educate developers about cloud communications. TwilioQuest 3 launches on Monday. The game can be used in lieu of live training.  

Consumers are being hit with an increasing number of email extortion scams. These emails are designed to frighten victims into making bitcoin payments to avoid legal action or embarrassing leaks. They are sent via large spam botnets.  

Ikea Singapore has apologized for an incident in in which 410 customer email addresses were placed in the “to” field of a promotional email. Then Ikea compounded the problem by sending a notification email containing an internal draft of the apology.

Brands no longer rely solely on promotion and discounts. Three retailers — Goop, Amazon and The Pipster Report — feature content that consumers care about. Here’s how it works.  

There’s more to email marketing than deliverability. Firm also have to drive greater engagement with their emails—a process called managed inbox optimization. Here’s why. 

Email marketing is changing because of several trends, one of which is artificial intelligence. Brands now can leverage interactivity and engage in more tailored story telling. Here’s why email marketing is headed for a bright future.