Timing is just as important in B2B as it is in B2C. Here are the best time to send B2B prospecting emails, cold call and post in social media

Email personalization has evolved into humanization—an approach that exceeds sending emails with only a person’s name. Here’s a discussion of humanized marketing and how machine learning and AI drive it. 

Security professionals have mixed views over the first GDPR fines issued by the UK Information Commissioner’s Office, a Tripwire study shows. While 43% of Tripwire’s Twitter followers think the fines were appropriate,42% feel they should have been higher. In contrast, 12% say they were too high.