Too many emails shout, “Buy my stuff, buy my stuff, buy my stuff,” says one attendee at the Content Marketing World conference in Cleveland. That person seeks an alternative. Here are more conference insights on email marketing, including why it works so well. 

Emojis enable a sender to communicate playfully.  But they can raise legal risks when used in an office environment. Here is advice from an attorney on how to troubl

Inboxes are filled to overwhelming. The  best way to stand out is to arouse the consumer’s curiosity. This approach is especially useful for small businesses.  

TPG Telecom says that it has restored email and other service after an outage that hit Australian users  over the weekend. However, restoration came six hours after the announced time. 

Google is working on eliminating unwanted email that is now finding its way into Google Calendar. A default setting in Gmail invites email recipients to events. Details of the plan are not yet available. 

Automation is helping brands manage many everyday tasks. But is it getting in the way of personalization? A study by Social Media Today shows that 61% of marketers worry about that. Here are some tips on how to balance automation and personalization. 

Email resend campaigns work. But how quickly should you send them, and how do you avoid committing an email faux pas? Here are things to keep in mind when creating email resend campaigns.