Are people engaging with your emails, or scrambling to add your address to their spam list? Here are 10 tips from a panel of Young Entrepreneur Council members on how small businesses can get the most of this channel.  

Salesforce has been expanding beyond its original cloud-based mission by buying firms that offer onsite-based software, such as Tableu. This buying strategy has helped the firm exceed its earnings expectations.     

Pitney Bowes uses all channels in its efforts to target and engage customers. CMO Bill Borrelle discusses the challenges of keeping a nearly century-old brand fresh in a Q&A. 

A conspiracy charge has been filed against Rubbin Sarpong, of Millville, New Jersey, for his part in an online romance scam in which he posted as a U.S. soldier overseas. Federal agents say Sarpong and his co-conspirators defrauded 30 victims of $2.1 million via email and online dating sites. One victim took her own life wiring $93,000. 

You may have high open and click-through rates. But your sender reputation is in danger if you also have a high bounce rate. Here is an analysis of how soft bounces and hard bounces affect email deliverability. 

Customers who spend large sums tend to be engaged with brand emails, according to a study by Bluecore. This is based, in part, on continuing loyalty.  

Auto marketers should send email newsletters to stay in touch with their audience. Here are tips on what to put in a newsletter and how to keep readers engaged. 

Email still rules when it comes to marketing. The proof: three recent surveys from Merkle, Ignite Visibility and Dianomi. You may want to refresh your recollection of some of the statistics. 

Advanced phishing attacks are targeting Android phones. They can trick victims into installing malicious settings on their devices.

Email marketing can be conducted on a budget. But you need certain tools, including is an email hunter, an email verifier, a drip campaigns tool, and a Gmail tracker.