Mutiny, a marketing startup, is helping B2B brands deliver personalized sales messages and landing pages. The firm raised $3 million in funding after participating in the Summer 2018 class at Y Combinator.  

Email open rates have increased to an average 20.8%, compared to 17.2% in 2015, according to the Email Benchmarking Report 2019, a study by the UK’s Data & Marketing Association (DMA). In addition, UK clickthrough rates have jumped to 2.4%, up from 1.9% in 2015.

Twitter says it is working on a fix after outages affected thousands of Twitter and Tweetdeck users worldwide. The problem began Tuesday night and has run into Wednesday. 

Democratic candidates have barraged supporters with over 80 separate emails as next Monday’s third-quarter fund-raising deadline. Elizabeth Warren is getting credit for signing her emails “Team Warren” instead of pretending she wrote them herself.

The Morning Brew, a daily email newsletter, is based on information, not promotion. And it has built a strong following despite limited knowledge about the email space at the start. Here is a case study on how The Morning Brew serves its audience.

There’s more to GDPR than getting consent to send emails. Here is some advice from Australia on how to make sure your website is compliant with the law. First, have a reliable security wall in place. And work with partners with local servers. 

Email marketing, while still a workhorse, often lacks inspiration. The most successful brands know that the email list can drive hyper-personalized lifestyle content. Apu Gupta, CEO of Curalate, offers advice on how.  

CloudHQ has debuted free eCards for Gmail. This has been added to a suite of tools for cloud services such as Google and Microsoft Office365.  

CMOs who want to double down on email won’t be taken seriously—until the results are in. Dynamic and personalized emails provide relevant information to customers and incentivize them to take action. Here’s a look at modern email marketing.

Almost half of all email marketers say it’s a challenge getting attention in the inbox. Here are some tips on how to do that from Tom Sather, senior director of research at Validity.