• Venture Capital Has Discovered Email Newsletters
    Newsletters like That Wet Look are drawing subscribers and even charging for content, fueled by vendors like Substack. Here is a reflection on the email newsletter business as it stands in 2019. 
  • Halloween Design Examples For Email Newsletters
    Halloween is here. Are you ready to embrace the dark side? Here are holiday design tips for email newsletters — with examples.
  • Five Ways To Build An Email List From The Ground Up
    New businesses seeking growth should work on building their email lists. It may seem challenging, but it’s not impossible. Here are five tactics for building an email list from scratch. 
  • Getting Rid Of Gmail's 'Important' Folder
    The Gmail folder called “important” can be annoying. One consumer asks for input on how to get rid of this nuisance. Here’s the answer. 
  • An Automation Roadmap For SMBs
    Small businesses can improve their email marketing with automation. But are they ready? John Oechsle, CEO of SwiftPage, offers advice on how to deploy technology. 
  • CCPA Could Cost Some Firms Up To $55 Million To Comply
    The California Consumer Privacy Act could cost companies $55 million in compliance cost, according to an impact assessment by the state Attorney General. Smaller firms would have to shell out around $50,000 at the start to become compliant. 
  • The Four Elements Of Email Permission
    Marketers must obtain permission before they start emailing consumers. Here are the four elements of permission, as contained in the Periodic Table of Email Optimization and Deliverability. 
  • How To Launch An Email Drip Campaign
    Automated email drip campaigns produce 80% higher open rates and 80% more sales than non-automated efforts. Here’s a guide to email drip campaigns and how to create them.
  • Epsilon Exec Scores 'Episodic' Use Of Email By Brands
    Brands are often using email in an “episodic” manner. Oded Benyo, president of the email practice at Epsilon, explains why that’s wrong and how companies can improve their email approach. 
  • Web Executive Found Dead After Kidnapping
    Tushar Atre, the 50 year-old founder of AtreNet Inc.,  a web design company, has died under suspicious circumstances. The executive was abducted from his home in Santa Cruz on Monday, and his body was found on Tuesday, authorities say.    
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