The Atlantic
Newsletters like That Wet Look are drawing subscribers and even charging for content, fueled by vendors like Substack. Here is a reflection on the email newsletter business as it stands in 2019.
Design Modo
Halloween is here. Are you ready to embrace the dark side? Here are holiday design tips for email newsletters — with examples.
Business.com
New businesses seeking growth should work on building their email lists. It may seem challenging, but it’s not impossible. Here are five tactics for building an email list from scratch.
I News
The Gmail folder called “important” can be annoying. One consumer asks for input on how to get rid of this nuisance. Here’s the answer.
Patch.com
Small businesses can improve their email marketing with automation. But are they ready? John Oechsle, CEO of SwiftPage, offers advice on how to deploy technology.
CNBC
The California Consumer Privacy Act could cost companies $55 million in compliance cost, according to an impact assessment by the state Attorney General. Smaller firms would have to shell out around $50,000 at the start to become compliant.
Marketing Land
Marketers must obtain permission before they start emailing consumers. Here are the four elements of permission, as contained in the Periodic Table of Email Optimization and Deliverability.
Business2Community.com
Automated email drip campaigns produce 80% higher open rates and 80% more sales than non-automated efforts. Here’s a guide to email drip campaigns and how to create them.
Beet.TV
Brands are often using email in an “episodic” manner. Oded Benyo, president of the email practice at Epsilon, explains why that’s wrong and how companies can improve their email approach.
Fox Business
Tushar Atre, the 50 year-old founder of AtreNet Inc., a web design company, has died under suspicious circumstances. The executive was abducted from his home in Santa Cruz on Monday, and his body was found on Tuesday, authorities say.