Looking to boost your email performance? Here are five ways, including proper formatting and tailoring your emails for mobile.

Smart software and automated sequences can help brands offer products customers are most likely to want, and present that information in emails in a way that prompts engagement. Here’s how. 

SalkMarketing.com hits an open rate of around 30% when sending emails to its primary database, but it aims higher. The firm uses several platforms, including Keap, Mailchimp, Zoho and ActiveCampaign.

Cold emailing can increase engagement and conversions — when done judiciously. Here are five tips on how to supplement inbound marketing with outbound prospecting.  

Brands that want to improve their email marketing might try sharing data internally. Carly Wirkus, manager, marketing automation at Jamf, says that her team goes over results with their global team each month. 

Salesforce has announced a system called Lightning Order Management that integrates all systems used in handling orders. It will be available in February. 

Britain’s advertising watchdog has banned TalkTalk emails telling customers, “your broadband isn’t keeping up with you.” Consumers could infer from the emails, which were sent earlier this year, that their line had reached its capacity when this was not the case. 

Direct-to-consumer brands tend to be more automated than other companies. Thus, they score 58.6% higher open rates across channels, according to a study by Braze. Here’s an analysis that explains why.  

People have short attention spans — 8 to 12 seconds. Thus, marketing emails have to grab them right away, and design plays a big role in that. Here are seven email marketing design elements that could affect your results. 

Concerned about the future of email? Email expert Ryan Phelan examines the Periodic Table of Email and assesses what it shows about the channel.