Small local businesses often overlook email marketing. But they can drive engagement—and ROI—with email. First, they should create an editorial calendar listing events, holidays and local happenings.  

SendSpark, a San Antonio startup that helps software firms market via email videos, has raised $300,000 in venture funding. The company was launched in January. 

Brands should write for both people and search engines, SEO experts ay. That’s also true for email marketing. It starts with knowing what your audience wants, says Shmuel Herschberg, CEO of Shyn Media.  

123-Reg, an email hosting service that boasts of its 24/7 performance, has been undergoing a sustained service outage. The company promised to restore service, but users were frustrated and vented on Twitter.

Mac owners who use the Mail app to manage emails are complaining of missing or incomplete messages following the macOS Catalina upgrade. Others say that moving emails between mailboxes leads to blank messages. 

Mobile use is growing worldwide, and brands have to tailor their email marketing campaigns to suit mobile devices. Here are 11 tips to make your emails more mobile-friendly. 

Direct mail performs better than email in reversing cart abandonments, according to a study by Go Inspire. Postal mail pulls 113.5% of the email conversion rate, pointing to the usefulness of a hybrid approach, the study states.  

Banks and credit unions must improve their email marketing performance as the channel evolves. Here is a primer for financial brands, providing tips and email strategies. 

Google has added a dark theme for Gmail to Android. But how does a user access it? A critic writes: “Our Pixel 2 XL running on Android 10 has yet to see the Dark theme toggle on Gmail and we ask facetiously whether this is a ploy to get us to purchase one of the new Pixel 4 models.”

Salesforce considered purchasing Twitter a ew years ago. But CEO Marc Benioff pulled out because, he said, stockholders were against it.