Chief!Marketer
The Bernie Sanders campaign is using personalized email to engage donors, raise funds and create a sense of community. Robin Curran, digital fundraising director at Bernie Sanders for President, explains how.
Market Watch
Banning access to work email after hours may backfire. Employees denied access to emails could suffer a decline in their mental health well being, according to a study by University of Sussex published in the journal Computers in Human Behavior.
Practical eCommerce
Black Friday is almost here. Last year, 7.6 billion emails were sent on that day and Cyber Monday, according to Adobe Analytics. Here are tips on how to make your email stand out.
Entrepreneur
Mailchimp has made fun of itself by setting up nonsensical brands with names like JailBlimp, MailShrimp and KaleLimp. Here are some ways that you too can spice up your B2B marketing.
Business2Community.com
Surveys are a fine way of gathering feedback. But they shouldn’t be the last impression the customer receives. Here are some tips on how to create and time them. First, don’t send them too soon after the most recent encounter.
Cnet
GSuite users will have one photo across their Google account profiles and Gmail, Google said on Monday. Photos set in Gmail had not appeared in Google accounts.
Social Media Today
Brands trying to reach millennials should turn to email. A recent sendinblue survey showed that 63% cite email as their preferred channel for communicating with retailers. Here is an infographic offering tips on hitting the email sweet spot with millennials.
Entrepreneur
Mailchimp uses several tactics to encourage employee creativity — innovation labs, design studios, brainstorming sessions and coffee hours. Here’s an inside look at the program.
ZDNet
North American Microsoft Azure and Office 365 users are experiencing multifactor authentication issues. Microsoft engineers are working on the problem, which started Friday morning, the company says.
Promotion World
Many brands find a winning email template, then use it—over and over. This results in stagnant campaigns. Here are tips on how to avoid that syndrome.