Forbes
The ideal customer experience may vary from one part of the globe to another. But the concept is always the same. Here’s how 25 brands build customer satisfaction.
CRN
Microsoft 365 services were own for some users on Tuesday evening. Microsoft, which attributes the outage to a recent networking update, says service has been restored.
Practical eCommerce
We’re about to start another year of email marketing. Here are several trends and innovations that are now affecting the channel.
Information Security Buzz
Only four of the top 10 UK online retailers have DMARC (Domain-based Message Authentication, Reporting & Conformance) protection, according to Proofpoint. This increases the risk of holiday fraud for shoppers.
Associations Now
Psychology plays a role even in email marketing. Brands have to consider such elements as frequency, visuals and color.
Forbes
Social media may be growing, but 42% of donors still prefer to hear from nonprofits via email — the single biggest percentage, according to research by Campaign Monitor and QGiv. The firms surveyed 1,000 donors.
GeekWire
The California Consumer Privacy Act (CCPA) could form the foundation for other state privacy laws in the U.S. Here’s what small businesses need to know about the CCPA, and what actions they should begin to take — now.
Yahoo
Google I getting into banking—it will offer accounts via traditional banks and credit unions. As with Gmail, which now offers additional storage space for a small fee, there could be new revenue streams down the road.
Econsultancy
B2B email marketers can learn several things from their B2C counterparts. The two sides now converge on automation. But B2B needs to focus more on CRM data quality.
BBC
An employee who paid out £200,000 in response to a phishing email has won the unusual case filed against her. Scotland’s highest civil court ruled: "The fraudster is the real culprit whoever he or she (or possibly they) may be."