• 25 Leading Customer Experiences Around The World
    The ideal customer experience may vary from one part of the globe to another. But the concept is always the same. Here’s how 25 brands build customer satisfaction. 
  • Microsoft Restores 365 Service After Outage
    Microsoft 365 services were own for some users on Tuesday evening. Microsoft, which attributes the outage to a recent networking update, says service has been restored. 
  • Annual Wrap-up On Email Trends And Innovations
    We’re about to start another year of email marketing. Here are several trends and innovations that are now affecting the channel. 
  • UK Shoppers At Risk Of Holiday Cyber Fraud
    Only four of the top 10 UK online retailers have DMARC (Domain-based Message Authentication, Reporting & Conformance) protection, according to Proofpoint. This increases the risk of holiday fraud for shoppers. 
  • Psychology And Email Marketing
    Psychology plays a role even in email marketing. Brands have to consider such elements as frequency, visuals and color.
  • Email Most Preferred Channel By Nonprofit Donors
    Social media may be growing, but 42% of donors still prefer to hear from nonprofits via email — the single biggest percentage, according to research by Campaign Monitor and QGiv. The firms surveyed 1,000 donors.  
  • A Guide To The CCPA For Small Businesses
    The California Consumer Privacy Act (CCPA) could form the foundation for other state privacy laws in the U.S. Here’s what small businesses need to know about the CCPA, and what actions they should begin to take — now.  
  • Gmail Proves that Google Banking Plan Could Pay Off In Unexpected Ways: Analysis
    Google I getting into banking—it will offer accounts via traditional banks and credit unions. As with Gmail, which now offers additional storage space for a small fee, there could be new revenue streams down the road.  
  • B2B Emails Should Go To School - With B2C Marketers
    B2B email marketers can learn several things from their B2C counterparts. The two sides now converge on automation. But B2B needs to focus more on CRM data quality.   
  • Employee Who Fell For Phishing Scam Not Liable, Court Says
    An employee who paid out £200,000 in response to a phishing email has won the unusual case filed against her. Scotland’s highest civil court ruled: "The fraudster is the real culprit whoever he or she (or possibly they) may be."
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