Marketers aren’t always the best people to write sales emails. From the length of the subject line to the sign-off, sales emails may have different creative needs. 

Free shipping is a winning tactic, especially during the holidays. Here are tips on how to use free shipping to boost your holiday email results.  

Magento Business Intelligence has added new features to its BI software. These include new visualization options such as scatter plots, scatter plots with trends and bubble charts.

The 2019 holiday shopping season has six less days than prior years. That could spell an opportunity for retailers. In short seasons, sales fall off gradually after the peak, compared to steep declines in longer periods.

Retailers are leaving money on the table when they fail to make full use of email personalization. Here are five ideas for building your business with personalized messages.  

Sales reps often end networking emails to reach out to new people. But the subject line is critical — without it, the email won’t even be opened. Here are six networking email subject lines from top B2B startups.  

Twilio shares fell on Tuesday after a report that WhatApp, a client that accounts for 7% of its revenue, was puling back. That firm has turned to other vendors.  

Brands often fall short of persuading customers to open their emails. Eight members of the Young Entrepreneur Council discuss factors that might prevent engagement. 

Consumers affected by Yahoo Mail’s recent power outages should wait until the issue is resolved. But it helps to refresh the Yahoo Mail website, according to an analysis.  

The holidays are here—time for marketers to widen their nets. But high email volumes can lead to poor deliverability when going inactive contacts, if not handled correctly. Here are the deliverability mistakes to avoid during the festive season.