The holidays are almost here, and that means email marketers must endure the annual slog. Here is a motivational guide from Ryan Phelan on how to survive that ordeal.

Scam artists are exploiting the festive holiday season to defraud consumers, the Better Business Bureau warns. Here’s how shoppers can avoid being swindled by crooked Santas. 

With expected growth of 136, it might seem that chatbots will surpass emails. But email has a wider reach and over half of consumers dislike using chatbots. Here’s why email will prevail. 

Inboxes are crowed, and it’s tough for email marketers to get their messages noticed. To help you with that, 15 experts from the Forbes Communications Council offer their suggestions. 

Salesforce has named Adam Blitzer as the CEO of Marketing Cloud. Blitzer, who co-founded the automation start-up Pardot, came to Salesforce when ExactTarget, which had acquired Pardot the year before, was purchased by Salesforce.  

Microsoft’s Cortana can now read incoming emails out loud and send a daily scheduling email. Users can reply to emails with voice commands. 

Email remains a preferred channel, especially among millennials — 73% prefer email communications from businesses. This is one of several key stats and trends collected here. 

The key to improving your email performance is to properly manage your email list. Here are tips on how, starting with compliance with applicable laws and general cleanup of the list. 

Email may be difficult to personalize because of the size of some email lists. But AI could help bring email more under control. Here’s an analysis of why.  

NSA whistleblower Edward Snowden says the GDPR is a paper tiger, and argues that it is misnamed. “The problem isn’t data protection, it’s data collection,” he said via video from Russia to the Web Summit tech conference in Lisbon.