Twilio has corrected the earnings forecast it put out last week because of a "calculation error." It now expects its earnings per share to be between 12 and 13 cents, down from the 16 cents to 17 cents reported last week. 

Out-of-date email lists produce low click-through rates and user engagement. Here are some tactics for freshening up your email list, including segmentation and using lead magnets to attract target audiences. 

Many Atlanta businesses are ignoring the customer journey: Less than two thirds have mapped it, and the same number have conducted due diligence to understand their audience, according to research by ad agency Bruner and the Atlanta Business Chronicle. Bruner’s Zak Cochran explains the results.   

Is 85% email deliverability good enough? Hardly — it means 15% of your emails never made it to the inbox. Here’s a guide to staying out of the spam folder and improving your inbox deliverability.                                             

Black Friday is only a few weeks away. Here are three automation workflows that can help you create lifelong customers, starting with email automation and welcome  series. 

Is your email marketing program showing some wear? It may be time to conduct an email audit, starting with a review of your email list and a look at your email workflow.  

Email is not only a marketing tool — it can help drive business growth. Here is an analysis of why email is an important strategic growth factor.