YouTube stars can’t rely on YouTube to make a living. To monetize their content, they need to build an email list of their subscribers. Here’s a guide to how.    

Event marketers usually send between four and eight emails in the few months prior to the session. But email isn’t the only channel they use. Here’s a guide to marketing your event like a pro. 

Less than 42% of companies and public sector entities are able to respond to a data subject access report under GDPR within the required time frame, according to a study by Talend. However, that is an improvement over 2018, when only 30% could do so. 

A drip email campaign is an automated series sent to a customer after they take an action. Here is a guide on how to utilize this growing email discipline. 

Most email is now opened on mobile devices—thus, marketing emails must be designed to fit those screens. And the emails have to be compelling—they can’t bore recipients. Here are tips for creating engaging emails.  

Email subject lines can misfire even when the mailing is going to leads on a qualified list. Here are suggestions for improving your subject lines. One suggestion is to learn from clickbait tactics. Another is to experiment with emojis.

This isn’t necessarily going to do brands any good. But here’s what Wired is advising consumers about “annoying” marketing emails and how to unsubscribe from them on Black Friday.  

Here are inspirational Christmas emails from several brands, including Costco, Walmart, Jeni’s and Bath and Body Works. Learn how email masters handle the holiday.    

Misaddressed emails cause many forms of harm, including reputational and financial damage. Here is a report on how to avoid these problems. 

German real estate firm Deutsche Wohnen has been hit with a €14.5 million fine for retaining old customer data longer than necessary. UK real estate agents are being warned to heed GDPR rules on data retention.