Is your email marketing legal? Here are four things you must do to comply with the prevailing laws, starting with following anti-spam rules and storing consent. 

Email marketers are showering customers with seasonal deals. But an overflowing inbox can slow down conversions, research shows. 

Ohio residents are being warned about a phishing scam in which they are asked to purchase retail gift cards. The Kenton County Sheriff’s office says employees at a local government agency received emails from an out-of-office supervisor urging them to buy the cards.

Email marketing campaigns can improve with the help of data and analytics. Here are three data-driven email strategies: Prioritizing, segmentation and testing.  

Marketers should ensure deliverability prior to hitting the send button. First, they should test their emails for spam with pre-deliverability tools. And they should use deliverability tools to keep track of inbox placement rates.  

Luxury brands, in danger of losing market share to resellers and wholesaler stores, are changing their marketing strategies. Email is a preferred tactic for driving traffic to sites.

Twenty or more VPS hosting providers have warned customers that they plan to shut down on Monday. Clients have had two days to download data before the servers are shut down. 

Retail marketers started getting their holiday email campaigns ready around Halloween. But it’s not too late to improve them—especially in terms of their email lists. Here are some tips for tweaking your holiday list.

The Thunderbird email client has been enhanced with the release of Thunderbird 68.3.0. The new version fixes issues that were apparent in earlier releases.  

The right email software can turn a good email campaign into a great one. Here are five email software products that can help drive your email marketing in 2020: SendX, ConvertKit, Constant Contact, Email Octopus and FeedBlitz.