Email marketing is far from dying out. But inboxes are getting more crowded, and some email tactics no longer work. Here is a list of six. 

The key to sending relevant emails is subscriber data. Here is a guide to the types of data brands should use: Demographics, geography, market, preference and behavioral. 

To make a resolution is to imply that you’re not doing what you should. Still, with all respect, here are five email marketing resolutions for 2020.

It’s not easy getting your emails to stand out. This infographic from DMW Direct contains a check list of the seven essential email elements. 

Email is fast and cheap, but direct mail still works for restaurants and other businesses. That’s because the recipient, not a computer algorithm, decides what to do with it. Here’s an analysis of why direct mail still works. 

With 2020 approaching, here are six email marketing trends that help brands in the new year. One is minimalist design, another is hyper-personalized automated campaigns. 

United Way has achieved a 90% increase in open rates and 42% increase in click-through rates with emails to new donors, using the Salesforce Marketing Cloud. Here is a report on how. 

A Germany data authority has levied a €9.55 million fine against 1&1 Telecommunications for failing to put “sufficient technical and organizational measures” to protect customer data. Callers to the firm’s call center could obtain customer information by providing their name and date of birth. 

Gamification can help email marketers generate buzz and excitement. It can also give customers a reason to stay engaged with the campaign after sign-up. Here is a guide to email gamification.

Christmas is just days away, and email subscribers are primed to make purchases. Here are examples of high-converting Christmas email