With 98% of email clients not supporting video, the time has come to incorporate video into your email marketing. Here are some tips on how to use video to drive engagement.    

Email marketers can rejoice this holiday season — if they use the right tactics. Validity’s Tom Sather describes what brands must do to make their messages stand out in the inbox. 

An advisor to the EU’s top court has stated that data transfers from the EU to the U.S. are valid. But it will take months for the court to issue a final decision.    

Referrals from friends can convince consumers faster than a marketing message from a brand. But it’s important to follow up with email—with both a welcome message and a thank you to the person who made the referral. Here are three referral program templates. 

Are your emails creating marketing friction? Here are three common errors that can lead to customer unhappiness: Not asking permission, off-target offers and sending too many emails. 

Email subscribers recognize you by your "from" line. But you can enhance results by humanizing your "from" name and informing the reader about the purpose of the email. 

Whitelisting ensures that your email messages land in an inbox, not in a spam older. But it requires good data hygiene and recognition that you’re a safe sender. Two tips: Lower your bounce rate and don’t rent any email lists. 

Email marketing is evolving, thanks to artificial intelligence. You can use AI in different ways, depending on your business goals, but there are basic applications that will help any company’s efforts. Here is a guide to how AI can benefit email marketing.

Small businesses can test messaging strategies and communicate directly with customers — with email marketing. And it’s not hard to get started because most small firms already collect email addresses. Here’s a plan for launching an email program. 

Australian consumers have had trouble accessing email for several days due to a failure on the part of Netspace, a sub-brand of telco iiNet. The company said it is working on the problem.