U.S. retailers may be subject to GDPR even I they have no physical presence in Europe. Here is a guide on how to determine if you fall under the law’s purview. 

Sen. Ron Wyden (D-Oregon) is expected to reintroduce a bill that mandates prison sentences for executives whose firms mishandle consumer data. This would move penalties beyond the financial. 

The FTC requires that companies hit by data breaches notify their customers by email. But that can affect your inbox reputation if your full list includes inactives. Here are four tips for handling data breach email alerts. 

Consumers increasingly check their emails on smartphones. Here is a report from Mailchimp that examines the send and click rate of email sent to different devices. 

The Topps website has been hacked for a second time, exposing email addresses, names, credit and debit card numbers, expiration dates and security codes. The company discovered the breach in December of last year. 

Citizens of the European Union have had free roaming on their cell phones throughout the EU. But UK residents may lose that due to Brexit — and they’re not happy about it.   

An Airbnb email campaign designed to influence Scottish politicians ha backfired, and there have been new calls for tighter regulation. The emails were headlined, ‘I want to tell you about my Airbnb host story,’ and featured case studies apparently written by homeowners.    

Brands have to follow up when someone opts in to an offer. It starts with the welcome email, a form of messaging that produces a 34% open rate, according to Return Path research. Here are three tips for producing welcome emails that convert. 

Email design and planning can make or break a campaign. Here are seven principles of successful email marketing, starting with readability and scalability. 

The GDPR makes it impossible to create firms with business models similar to Google and Facebook. And American firms need to learn from the European GDPR experience. Two French tech executives explain why.