Many misunderstandings prevail about GDPR. Legal departments should focus on Article 3, which states that any business that targets EU consumers is subject to the law. However, drilling down, the law applies in some instances and not in others. Here is an overview.    

Email remains an effective tool — but only if it is used correctly. Here are five tips for driving sales with email marketing. For one, integrate email with other business efforts. For another, build trust and mutually beneficial relationships. 

Google Inbox is dead. But there are a number of apps that can replace it in part — some provide more than Inbox, some less. Here is a list of apps, and an analysis of their strengths. 

Microsoft Outlook has long been a standby in the workplace, but Gmail is getting more popular. Here is an analysis of the two services, and how they have changed. 

Cyber breaches have declined — 32% of companies have identified a breach, down from 43% the previous year, according to the UK government.  Does GDPR deserve the credit?

An email service provider (ESP) performs many tasks, from creating email templates to housing your subscriber list to sending emails. Here is an advisory on how to use them — and how to choose one. 

Almost everyone is using Gmail. But many people are unaware of all the features Google has added? Here are the 21 best Gmail additions you might not have discovered.  

Even the best automated email marketing process has its frustrations. The biggest obstacle is bouncebacks. Here is a guide that explains bouncebacks and how to avoid them.    

Facebook and other walled gardens might help brands acquire customers. But they have walls. There’s one channel that has never faltered: Email. Here’s why companies should invest in it. 

At its best, omnichannel marketing provides seamless experiences for customers across all channels and devices. But it doesn’t work unless email is part of the strategy. Here are tips on how to integrate email into your omnichannel mix.