Google is having a double funeral today: For Google+ and Google Inbox. But these shutdowns — along with many others that have occurred this year — are hurting the brand, an observer argues. 

Only 11% of consumers trust retailers to correctly manage a data breach, research shows. Sean Ventura, chief information security officer at Atmosera, advises brands to adopt a zero-trust model. 

Retail brokerage XTB accidentally sent out an email containing email addresses for hundreds of its affiliates. The fallout is unclear, but the company could face regulatory problems and reputational damage.  

On top of the GDPR, online businesses are now confronted with a new rule: Strong Customer Authentication (SCA). This requires that they obtain information beyond the card number and address — for example, a password or PIN or a fingerprint. 

Show brand Clarks has increased its traffic from cart abandonment emails 13 times, while driving 5.5 times more revenue from email after adopting a new strategy. The firm felt that its old strategy, while effective, limited its growth potential and email reactivity. 

A mass email for a new Coldplay CD drew so many responses that it crashed the gateway platform. This also affected museums, media organizations and retailers in the UK.  

Consumers need a college education to understand the terms and conditions in credit card offers, a study shows. But Americans read at an eighth-grade level on average. Here’s what’s wrong with credit card copywriting. 

Gmail was seen by Google’s current CEO as an April Fool’s joke when it was launched 15 years ago. But it now dominates email and showed the world that Google is more than a search company.