Design Modo
Valentine’s Day is the first valid sales opportunity after the post-holiday stagnation of January. Here are some examples of email newsletters that can charm readers on this love-filled occasion—and the flirty subject lines you should use.
Chief!Marketer
National Clean Out Your Inbox Week starts on Wednesday. While consumers are emptying their inboxes, this will be a good time for brands to clean up their email marketing. Here are five tips on how.
Atlanta Small Business Network
Small businesses are still making mistakes that get in the way of effective email marketing. Here are the 10 most common mistakes.
Retail Customer Experience
Retailers need loyal customers. And marketing automation is a powerful tool for retaining them. Here are seven tips, starting with the sending of loyalty-boosting emails.
Business2Community.com
SaaS companies must be 100% GDPR compliant—or they will lose ther EU market. Here is a guide to the seven individual rights of GDPR, and what SaaS providers need to do to comply.
Inman.com
On the one hand, real estate agents can engage clients and improve their results with email marketing. But they can also alienate clients with emails that miss the mark. Here are three tips for agents trying to deliver meaningful content via email.
CIO
Email marketing remains challenging despite its high ROI. But digital businesses can use technology to create an email list and drive subscriber loyalty with notifications and campaigns — if they put customer demands first.
Business2Community.com
Brands are hoping to improve their results by incorporating content into their marketing emails. Among them are Sea to Summit, People’s Choice Beef Jerky, Nuts for Protein and the Edwin Hotel, Superfeet and Greensbury Market.
Business2Community.com
AI will dominate digital marketing this year. From content delivery to ad delivery, AI can help brands increase their conversion rates and ability to engage their customers. Here’s why you have to deploy this technology.
MarketingTech
Corporate management often gets in the way of marketing attribution. For instance, one firm tied bonuses to success in different channels. Guess which channels dominated reports? But technology is emerging and will drive revenue when properly used. Here is a forecast of how advanced data analytics will help brands streamline marketing strategy this year.