• Email Love: Great Valentine's Day Newsletters
    Valentine’s Day is the first valid sales opportunity after the post-holiday stagnation of January. Here are some examples of email newsletters that can charm readers on this love-filled occasion—and the flirty subject lines you should use.  
  • This Should Be Clean Up Your Email Marketing Week
    National Clean Out Your Inbox Week starts on Wednesday. While consumers are emptying their inboxes, this will be a good time for brands to clean up their email marketing. Here are five tips on how. 
  • 10 Email Marketing Mistakes Made By SMBs
    Small businesses are still making mistakes that get in the way of effective email marketing. Here are the 10 most common mistakes.
  • Seven Marketing Automation Tips For Building Retail Loyalty
    Retailers need loyal customers. And marketing automation is a powerful tool for retaining them. Here are seven tips, starting with the sending of loyalty-boosting emails. 
  • A GDPR Roundup For SaaS Providers
    SaaS companies must be 100% GDPR compliant—or they will lose ther EU market. Here is a guide to the seven individual rights of GDPR, and what SaaS providers need to do to comply. 
  • Three Email Marketing Tips For Real Estate Agents
    On the one hand, real estate agents can engage clients and improve their results with email marketing. But they can also alienate clients with emails that miss the mark. Here are three tips for agents trying to deliver meaningful content via email.  
  • Email Marketers Must Prioritize Subscriber Demands
    Email marketing remains challenging despite its high ROI. But digital businesses can use technology to create an email list and drive subscriber loyalty with notifications and campaigns — if they put customer demands first. 
  • Six Brands That Use Content In Marketing Emails
    Brands are hoping to improve their results by incorporating content into their marketing emails. Among them are Sea to Summit, People’s Choice Beef Jerky, Nuts for Protein and the Edwin Hotel, Superfeet and Greensbury Market.  
  • AI And The New Digital Marketing Landscape
    AI will dominate digital marketing this year. From content delivery to ad delivery, AI can help brands increase their conversion rates and ability to engage their customers. Here’s why you have to deploy this technology. 
  • Data Analytics Can Help Brands Streamline Their Marketing Strategy: Opinion
    Corporate management often gets in the way of marketing attribution. For instance, one firm tied bonuses to success in different channels. Guess which channels dominated reports? But technology is emerging and will drive revenue when properly used. Here is a forecast of how advanced data analytics will help brands streamline marketing strategy this year. 
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