Ecommerce brands enjoyed record-breaking sales during the 2019 holiday season. Here’s an analysis of the trends that are the new normal. 

Google Drive is back up after causing problems for thousands of users around the globe on Monday. Google said the problem has been resolved. 

The UK has added new online protections for children. Website operators and toy companies could face hefty liabilities for violations. 

Resale rates improve when B2B sellers sent an email follow-up after meetings. If the person is a basketball fan, add some tidbits about the game—that creates a personal connection. More importantly, highlight relevant information about the product or service. 

B2B buying behavior has changed: Buyers are delaying filling out contact registration firms, preventing firms from triggering lead generation programs. Andre Yee, founder and CEO of Triblio, offers advice on what to do about it.   

CapMetro, the transit authority of Austin, Texas, is offering route updates via text and email. Riders can sign up for alerts in either channel for route-specific information.  

People are subconsciously predisposed to certain words and phrases--in email as well as other communications. Here’s a guide to applying psychological principles and science-based selling to email.  

Email marketers are facing evolving customer preferences, new-era tactics and changing objectives. Validity’s Tom Sather offers tips on how to be a world-class email marketer in this environment. 

B2B brands have many challenges, from generating quality leads to proving ROI. Here are their top five obstacles — with advice on how to overcome them. 

Loyal customers make good customers. And since email is the most popular channel, loyalty and email personalization go hand-in-hand. Here are four tips for driving loyalty with email marketing.