Email may be easy to use. But too often, brand emails end up in the spam folder. Here are best practices to boost your email delivery this year. 

Email design is changing, with brands adopting AMP, 3D and accommodating dark mode. Here is an infographic from Uplers Email outlining nine design trends to incorporate into your email marketing strategy in 2020. 

Financial marketers are leaving money on the table when their emails land in junk folders and not in inboxes. Here is a guide to achieving the increasingly difficult task of getting your emails delivered. 

It’s 2020, and time for many firms to dive into email marketing. Here is a rating of leading tools that can be added to your communications platform.  

Email will continue to evolve in 2020, with interactive tools like AMP for Gmail. That’s one of eight digital marketing trends in the offing, including shoppable posts and enhanced attribution.

Email produces B2B leads with the highest ROI, according to a Chief Marketer study. In addition, email is the most valuable tool for lead nurturing. However, click-through rates remain a challenge.  

Looking for a good marketing automation solution? This analysis recommends Adobe’s Marketo, which offers email marketing and several other services. 

If email subscribers stop opening your messages, you’ve got a problem. Here are ways that you can piqué their interest and reinvigorate your cold email list. 

Email marketing is a more cost-effective way of generating leads than other tactics. Here are 10 email marketing strategies that can boost your lead generation.  

Segmentation is a key marketing tool, and it is changing by the day. Here are five marketing segmentation trends that can help your business in 2020.