Human error, not systems failure, is the main cause of data breaches trend under GDPR, according the Irish Data Protection Commission. Unauthorized disclosure figures in 83% of the case.
Twilio, the communications software provider and parent of SendGrid, suffered a higher-than expected net loss in the fourth quarter. But its revenue also exceeded projections.
Google Voice is now appearing in Gmail’s side panel. Some G Suite customers noticed the Voice feature appearing underneath Tasks and above third-party add-ons.
The new BIMI standard is driving an average 10% in email open rates when brand logos are included next to the messages. Here is an explanation of how it works.
Mobile dominated during the 2019 holiday shopping season, accounting for 65% of all click activity. Twilio SendGrid’s Len Shneyder analyzes that and other trends.
Banks communicate their brand message with every email they send. Here are three ways they can build brand equity and an impeccable customer experience through email marketing.
TerraNova Security conducted a test last fall called the Gone Phishing Tournament in 76 countries. The result was that 11% of all recipients clicked a phishing link and 2% submitted their credentials after doing so.
Young people are increasingly engaging with brands on social media. But that doesn’t mean email marketing is endangered. Here is an analysis of why email is still an effective channel.