• Crisis Marketing: Email Do's And Don'ts
    Your customers would most likely appreciate an update if your services are affected by COVID-19. That doesn’t mean you should send a Brand Friend email stating “We’re all in this together” or tell them things they already know. Here is a guide to the delicate task of sending emails during a crisis. 
  • Emails You Should Never Send During A Pandemic
    It’s easy to be tone-deaf during the current health crisis. Here are six emails you shouldn’t send during a pandemic—and two that you should. 
  • Don't Send The Same Old Triggered Emails During The Covid-19 Crisis
    You may have a great triggered email program in place. But sales are down for many brands due to the Covid-19 crisis, and you just can’t send the usual “We want you back” emails. Here are some suggestions for communicating during the pandemic. 
  • Inside The Email Marketing Infrastructure
    The email infrastructure has dozens of moving parts. Here’s an inside look at the systems handling email delivery, servers, domain names and IP addresses.  
  • Signing Up Email Subscribers On Your Ecommerce Site
    Ecommerce provides a great opportunity for collecting email addresses, even those of browsers. Here are tips on how to go about signing up new subscribers. 
  • COVID-19 And GDPR: Can Firms Collect Medical Data?
    EU member states are taking varying positions on how far institutions can go in asking for personal medical information during the COVID-19 crisis. Here is an analysis of requirements under the GDPR. 
  • Moon Juice Puts Kibosh On Marketing Emails For April Launch
    Wellness and beauty brand Moon Juice planned a launch for April, but it’s moving it—and halted “all those marketing emails.” Amanda Chantal Bacon discusses how this small business is confronting the COVID-19 crisis. 
  • The Worst Coronavirus Emails Being Sent By Brands
    Consumers are being barraged with emails from firms claiming that they’re taking the coronavirus threat seriously. Here are the best, worst and weirdest of the coronavirus emails we’re all getting from brands.
  • What Printers Should Be Doing With Email Marketing
    Printers, although it might seem counter-intuitive, also use email marketing. But are they good at it? Here is a review of what they are doing—right and wrong.   
  • How And Why To Measure Your Email Marketing Success
    Email marketers have to track results. Tracking provides insights on how much time users spend interacting with content and which areas of the message were most visible. Here is a guide to measuring the success of your email campaigns. 
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