Email can help hoteliers generate revenue and lower OTA costs. But they have to realize that customer service doesn’t end at check-in. Here are five things hotel owners should know about email marketing. 

Not all channels work well together. But email and SMS do, when combined as part of a mobile-first strategy. Here is an explanation of how to use them in tandem. 

Corporations are sending emails to explain what they’re doing during the COVID-19 crisis (short of closing down and continuing to pay employees). Should be we listening to them? Here’s a review of what brands like Chipotle,  GameStop and TurboTax are doing.

Brands are flooding inboxes with emails relating to the coronavirus outbreak. One person tweeted, “Every company I ever gave my email to in the history of the internet has sent me their position on COVID.” Chicago CBS writer Tim McNicholas discusses the influx.

There’s hidden gold in your email list. Look at your lapsed subscribers, bounced or undeliverable emails, partner data, demographic and behavioral data and data appends. 

If you’re concerned about the quality of your email list, it may be time to embrace double opt-in. This will help you verify the degree of a customer’s interest. Here’s an explanation of how it works.

Gartner predicts that marketers will abandon personalization by 2025. Gartner VP and analyst Jennifer Polk explains why one-to-one personalization is a “false construct” when done the wrong way. 

Rep. Joe Kennedy (D-Mass.), currently running for the Senate, will use his campaign email list to raise to funds to help those affected by the coronavirus outbreak. Kennedy announced the move in an email sent to supporters.  

B2B marketing budgets are being rejiggered thanks to the Coronavirus outbreak., with event dollars now going to online marketing due to the Dan Gerstenfeld of Interteam Content Services analyzes the situation. 

AWeber reports that 12% of the marketing emails it handled on March 12 pertained to the coronavirus. Here are tips for communicating during the crisis. For one, act quickly. For another, don’t make jokes—treat the situation seriously.