Businesses are suffering because of the COVIS-19 crisis. But they shouldn’t make cuts in the wrong places. Rather, they should intensify their efforts to provide the best customer experience. Here’s how. 

Microsoft is working on a new Office 365 feature that would block email sender domains if they fail DMARC authentication. Previously, some threat filters could be bypassed. The new capability will be rolled out in April. 

Retail customers are shopping through many more touchpoints than they were just a few years ago. And service has to be consistent in all those channels, including email. Here’s a guide to personalizing the retail experience in all touchpoints. 

Brands sometimes neglect their abandoned cart email programs. Ryan Phelan explains why that’s a bad idea and how you can get your program back on track so that it’s contributing to your bottom line. 

G Suite now has 2 billion active monthly users. And Google reportedly wants to provide several services—Gmail, Drive storage, text with Hangouts Chat, and Hangouts Meet video calling—in one unified app. 

Brands are turning to consumer generated content (CGC) to tone up their email marketing as 2020 gets underway.  CGC is digital word of mouth, and it usually costs nothing because it is self-generating. Here’s a primer on how and why to use it. 

With malware spreading via email, spam filters are getting tougher about what they let into the inbox. Here are tips on how to clean your email list, protect your sender reputation and ensure greater email deliverability. 

CNL, France’s data protection authority, is investigating Adtec company Criteo after a complained was filed by Privacy International. This is one of several such GDPR-related probes instigated by the advocacy group.

Are you new to email, or have you been around awhile and could use a refresher? Here's an infographic from TD Insights that explains it all.

Retailers now get data from multiple sources — mobile, web, social media, email, and in-store. But it’s hard to make sense out of it all when disparate systems create siloed insights. The first step to turning this around is integration.