Marketers often send unqualified leads to sales. But it wouldn’t happen if they focused more on nurturing those leads with high-conversion content. Uberflip’s Randy Frisch describes the four areas to consider when building a nurture destination. 

It’s a sad commentary on email marketing that 82.2% of consumers aren’t opening the messages they receive. What can be done about it? Copywriter Sara Anna Powers offers four tips on how to drive response with more compelling subject lines. 

The Coldwater, Michigan Board of Public Utilities (CBPU) will halt  its email service, effective June 1. The CBPU says the service is not financially viable, and that it will help customers move to free providers such as Gmail, Outlook and Yahoo. 

The FBI warns threat actors are abusing Microsoft Office 365 and Google G Suite in business email compromise (BEC) attacks. This has led to $2.1 billion in losses from January 2014 to October 2019, the FBI says.  

Brands can built up their email lists with lead magnets—i.e., free trials, toolkits, podcasts and reports. Here is a guide to driving email subscriptions with attractive add-ons. 

Retailers are embracing cause-related marketing. But they have to highlight their brand ethos in email and other channels. Here is a guide to using cause marketing in promotional email. 

Amazon could face serious penalties under GDPR due to a complaint by a privacy group, alleging that the brand has a lax email security system. The complaint was filed by NOYB, a privacy advocacy group headed by Max Schrems. 

Retailer J. Crew has reported a data breach that includes email addresses and the last four digits of credit card numbers. The breach, first reported by TechCrunch, occurred in April 2019.

Front co-founders Mathilde Collin and Laurent Perrin faced serious personal and business issues as they tried to get their email startup off the ground. Now San Francisco-based Front has a valuation of $800 million. 

Fake news abounds even in reporting on marketing. Take the myth that email is dead. The truth is that email is changing, but not fading away. Here are four false beliefs that need to be debunked.