Do you know everything there is to know about email? Check out this infographic: it contains 119 facts about email that you may not be aware of. 

It’s no small task to win back subscribers who have stopped responding to your emails. The first thing to do is figure out why they stopped, then work on your email creative and customer service.  

Validity announced last week that it is acquiring email analytics and deliverability platform 250ok. Here’s what this growing martech consolidations means to email deliverability.  

It’s all well and good to build an email list. But what do you do then? Here are four types of email messages that can help you build subscriber engagement. 

Is your email spam? It could be classified as such under the CAN-SPAM Act — if you fail to fully comply. Here are the best ways to avoid legal trouble (or at the least, ending up in the spam folder). First, make sure you build your email list with organically generated leads. 

Content marketing works—when it’s done correctly. That means it has to fulfill the audience’s informational needs, not make an out-and-out sales pitch. Here’s an infographic containing B2B content marketing statistics of relevance in 2020.

Corcoran’s bookkeeper had been inveigled by a fraudulent email into forwarding the payment for a renovation. But the German-based bank the bookkeeper used had not yet deposited the funds into the cyber scammer’s bank account, reportedly in China.

Telecoms in the UK are charging broadband customers a monthly fee for retaining their old email addresses when they switch providers. This has provoked criticism and could lead to action by Ofcom.

A/B testing is more than a fun little experiment: It’s a powerful tool that can provide unique insights into how your customers tick. But don’t squander it on predictable outcomes. Here is a guide to effective split testing, starting with the need for a plan. 

Link builders and blog writers often have to turn to bulk outreach. Here are seven principles to keep in mind on the journey from being a link builder to an email marketer, from The Ultimate Guide to Link Building by Garrett French and Eric Ward.