Volumental has debuted a personalization platform that uses data gathered by the firm to help footwear retailers target customers. It allows those firms to send tailored email content and shoe recommendations. 

Brands will be judged by how they act during the coronavirus outbreak. And those that send certain kinds of emails are “dancing on line.” Some messages might offend consumers trying to cope with the crisis. 

Some firms continue to fall behind in GDPR and CCPA compliance. They have not changed their data handling practices. Ilia Sotnikov, of Netwrix, lists five reasons why organizations are failing. For one, they are storing too much data. For another, they don’t categorize the personal data they gather.   

Retailers are reacting to the COVID-19 outbreak. Here are findings from SparkPost on how they are emailing customers about the crisis. In some, they offer CEO messages and advice on how to stay healthy. In others, they focus on products.

Want to improve your email marketing results? Double up—send the same email twice to people who didn’t open the original message. And make cart abandonment a priority. Here are four strategies for better email marketing.

Companies are blasting out emails about the coronavirus. For example, Comcast sent a message, saying: “Here’s what we’re doing to keep the network up; here’s what to do if you have a problem.” Here is a review of the latest wave.