Consumer inboxes are being inundated with offers for discounts on non-essential items. The sales are being driven by lower manufacturing output and changing consumer behavior. 

Despite recession fears, 40% of B2B buyers will spend more on software during the COVID-19 crisis, at least initially, to enable their employees to work at home, TrustRadius reports. Only 18% plan to spend less. 

Brands that market both by email and paper mail should note the mounting problems faced by the U.S. Postal Service. Businesses have turned from the mail during the COVID-19 outbreak and the decline in volume could be as high as 60% by the end of the year, says Rep. Gerry Connolly (D-VA). 

Email inboxes have been flooded with COVID-19 messages from companies. Most say the same things, but some brands stand out, including Delta, Domino’s Pizza and Enterprise Rent-A-Car. Here’s a review of the best crisis emails. 

Google’s G Suite now has over 6 million paying customers. And people working at home because of COVID-19 have boosted Google Meet, the video calling service. Here is an interview with Google’s Javier Soltero.

HubSpot shares fell by 25.8% in March — a steep drop even for firms during the COVID-19 crisis. The CRM company has suffered from its reliance on small and medium-sized businesses, an analyst says. 

Twilio already had 10% of its employees working remotely. That has jumped to 100% during the coronavirus outbreak. Twilio CEO Jeff Lawson says, “it’s not without it hiccups, but it has worked pretty well.”  

COVID-19 is still affecting consumer behavior and the marketing spend and mix. Here is a roundup of findings and insights from several reports. 

Beauty salons should email customers more during the coronavirus crisis. And they should offer tips and ask for feedback, using the same personal tone that they use in the shop. Here are tips on how email can help beauty salons during the lockdown. 

B2B marketers should recalibrate their marketing strategies in response to the COVID-19 outbreak. Kemp Chief Marketing Officer Tony Thompson analyzes the impact of the crisis and provides solutions on what brands can do about it.